The path to our KUNe sinks usually leads our customers via Google, social media or directly to our website. And for good reason: our high-quality stainless steel sinks are primarily sold online. In this blog post , we explain why we have deliberately opted for this modern sales method and the benefits it offers you as a customer.
Distribution models: the subtle price difference
In the construction and sanitary industry, it is common for the relevant specialist trade to be involved in the distribution model. If this is the case, it is referred to as a three-stage distribution channel. A model that has been used for many years. And this is how the different (main) levels are structured:
- The manufacturer: The manufacturer who offers and has developed the product or service is at the top of the model. The manufacturer also sets a corresponding sales price for its products.
- The wholesaler: In stage two, the wholesaler is involved in the system. The wholesaler buys products from the manufacturer and then sells them on to retailers and distribution partners.
- The consumer: In the final stage of the three-stage distribution system, the retailer sells the goods directly to the end consumer.
KUNe decided against this traditional sales model right from the start. Why? Because it not only brings independence and flexibility for the company, but also advantages for customers, such as a fair price-performance ratio.
“As a manufacturer that sells exclusively online and primarily direct-to-consumer (D2C), we are just as unique in the market as our stainless steel pools. In this way, our customers save on wholesale and intermediary mark-ups and receive “price-value” pools for their home or business.”
Erwin Kunst, founder and managing director of KUNe
Security when buying online
It was therefore clear from the outset that direct sales via the company’s own online store and various online sales platforms would bring many advantages. However, it was also important that security is guaranteed for KUNe customers at all times when buying online. The following points ensure a secure shopping experience at KUNe:
- Payment options: You can pay in many different ways in our online store: Instant bank transfer, credit card, PayPal or the practical “purchase on account” are just 4 possible payment options available to you in our online store.
- TrustedShops: Honest customer reviews say more about us than many words. With the independent review platform TrustedShops, we have found a way to collect reviews that give potential customers an honest impression of us and our products. To date, we have already collected over 1,200 verified reviews.
- Customer service: We work online, but provide personal advice over the phone. With us, you can still talk to real people. If there are unexpected delivery problems or transport damage, you can simply contact us. We will solve the problem for you as quickly as possible!
- Right of return: Private customers can return their purchased product within 30 days of purchase.
Our KUNe outlet in Linz
KUNe also offers the opportunity to purchase so-called B-goods . Goods that are slightly damaged but fully functional and leak-proof are sold with a 14% discount and an additional 10 euros discount for collection from our warehouse in Linz. The flaws are usually slight transport damage, dents or small scratches.
You can find more information about self-collection and the opening hours of our warehouse here: https://kune-online.com/kontakt/
We hope that this article has provided more information about our chosen sales channel and would be delighted if you would choose a product from KUNe. If you have any questions about us or our products, please feel free to contact us at any time: service@kune-online.com or by phone from Monday to Wednesday:
Phone (DE): +49 30 700 14 519
Phone (AT): +43 732 21 04 26
“I am convinced that, with our sinks, we have created a high-quality functional product that will make work easier for many people in Europe in the private or industrial sector.”
Erwin Kunst, founder and managing director of KUNe